In 2017, fueled by passion and creativity, CEO and Founder Weston Smith started LUX Longboards with the mission of changing the status quo of transportation in the United States. With a background in mechanical engineering and a passion for electric skateboarding, Weston and his team have provided high-quality boards at an affordable cost so all people can feel the rush to ride electric. From its humble dorm room beginnings, LUX has been evolving to bring fast, fun adventure to people around the world.