In 2017, fueled by passion and creativity, CEO and Founder Weston Smith started LUX Longboards with the mission of changing the status quo of transportation in the United States. From its humble dorm room beginnings, LUX has been evolving to bring fast, fun adventure to people around the world. Based in Arizona, his home state, he continues to maintain the same mindset of hard work and dedication that has resulted in Lux Longboards having the most advanced products.
To bring fast, fun, adventurous transportation to everyone!
Meet The Team
Founder and CEO of LUX Longboards, Weston is the mastermind behind the whole operation
In charge of marketing and Community engagement
Ian is LUX Longboards’ Content Creation Director, from the photos to the videos, and everything in between
From Google to Facebook, Angel is our digital ads expert
Lux Engineering is innovative and Nathan is a key piece in creating the amazing products!